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10 Reasons a great website is a necessity

Below are just ten reasons why you should be absolutely considering a website for your business (if you haven’t already).

ONE: PROJECT A PROFESSIONAL IMAGE

First impressions count and unless we project a desirable image, we can easily be over-looked.

TWO: BUILD BRAND

While often hard to pin down exactly what it means, a strong brand gives people something to identify with. It gives your business a focus and your website is one of key places where you can build your brand.

THREE: BUILD AWARENESS

Your website is the ideal place to spread your message. The importance of advice in large financial transactions
is a great message. But it needs a vehicle to get it out to people. Your website is a vital part of your communication tool-kit.

FOUR: GIVE PEOPLE SOMEWHERE TO GO

Email and social needs to have a destination in mind. they are great for helping drive traffic to your site and building awareness. The more interesting and informative the site, the more likely people are to want to return.

FIVE: HELP FILL A NICHE

Most firms will not get to the first page of Google for a term as general as ‘mortgages’. It is, however, entirely possible to get there for ‘Morgage Adviser in Reading’ or ‘Mortgages Cheltenham’. The trick is to find your niche and make the most of it.

SIX: REPEAT CUSTOMERS
A well designed website will mean you can develop an ongoing relationship with your clients. A website is a great interface to use to provide updates to products and services and encourage feedback from clients.

SEVEN: ALTERNATIVES

Research has shown that users spend very little time reviewing a web page. With so much choice available online unless you make that great first impression, business will go elsewhere. A well designed website is essential to get customers ‘through the door’.

EIGHT: 24 HOUR POINT OF INFORMATION

Your website can work for you out of hours. Not all of us have the same working patterns so it’s important that people can find out more about you when you are not there to speak to them directly.

NINE: BUILD A COMMUNITY

Useful, up-to-date content will keep people engaged and keep people coming back for more. Blogs when used in conjunction with social media and email mean that your clients are regularly only a click or two away from you.

TEN: ADVICE

Last but not least the very reason most firms want to be on the web – to showcase their expertise and the value it can bring. More often than not, people need help to make the right financial decision – which is where you can help. Where better than to communicate this to the world than through your website?

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Ian Fitzpatrick

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